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Whether a lead is self-generated or it comes from a marketing campaign, its potential value should be known. This will help you to know where to put any marketing resource in the future. It will also help to establish how well members of your sales team develop and close a lead that is given to them.
Leadtracker looks at the value of lead generation and how tracking new sales opportunities can help a company to identify areas of strength and weakness.
There is a financial cost attached to any sales executive’s time and effort. By using metrics to analyse the different stages of the sales cycle you can identify which areas need development. Once this is done it becomes easier to manage the entire sales process and increases someone’s sales performance.