Sometimes, the real reason for a lost sale is given as ‘price’ or loyalty to a competitor. This may be true, but it can mask underlying reasons which are not always apparent; for example, poor opportunity management or a lack of perceived value in your solution.
To overcome this we have developed Leadtracker which looks at the quality of leads and tracks them. This is achieved by using a lead grading system and metrics to analyse the outcomes. Lead potential is assessed by looking at the value of the lead, who it was given to, how it is managed and the outcome!
Tracking the real cost of every lead can help companies establish the true cost of sale. By creating a system to do this, you increase your chances of managing every lead more effectively.
Leadtracker gives sales and marketing teams a better way to manage selling opportunities by improving accountability for each lead generated.