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Books

To underpin the experience we have, Sales to Success Managing Director, Julian Clay has written a number of business related books.

His interest and expertise in many sales and marketing related topics will help readers to understand and solve many of the challenges they might face. 

 Successful Selling Solutions

Many books simply list prescribed techniques and leave the reader to interpret them. What makes this book different is that it provides clear, practical advice on every aspect of the sales cycle but you’ll also find much more: templates, tables, exercises and stimulating ideas to develop your sales techniques and monitor your progress in each particular sale. Every chapter ends with a summary, key points and coaching advice on developing a particular part of the sales cycle ensuring that you understand the steps needed to apply the learning points.

If you’ve ever found yourself thinking ‘How can I be sure to maximise my chances of success in a sales or account management role’, this book is for you.

‘Innovative and extremely beneficial to our performance in terms of skill sets but particularly in increasing confidence levels within our teams of sales people.’ - Andrew Pendrigh, Sales Director James McNaughton Group (now Antalis).

www.thorogoodpublishing.co.uk/business/details/successful-selling-solutions

The Sales Manager’s Desktop Guide

This comprehensive, practical guide covers all aspects of the sales manager’s role. With innovative ideas and written in a clear, practical style, the book covers important topics like Leadership, Business planning, Recruitment, Motivation as well as selling through dealers and indirect channels.

Throughout, you will find an abundance of checklists, charts, do’s and don’ts, summaries and special tips. Whether you are a first time or experienced sales manager this book will help you to ensure that you manage people and tasks effectively. It will also give you a check list of skills that you need to engage with in order to maximise your sales management ability in order to manage a team well.

Whether you are a first time or experienced sales manager this book will help you to ensure that you manage people and tasks effectively. It will also give you a check list of skills that you need to engage with in order to maximise your sales management ability in order to manage a team well.

‘Julian Clay is one of those rare people in sales and marketing that has been extremely successful in the field, knows what has made him successful and is able to transfer these skills to others.’ - Andrew Mills, Director of Circulating Coin - The Royal Mint

www.thorogoodpublishing.co.uk/business/details/the-sales-managers-desktop-guide

Sales Strategy for Business Growth

Sales Strategy for Business Growth will help you to get the best out of your sales operation and its sales people to ensure that it maximises every sales opportunity. It will help you to achieve these goals through increasing your sales performance. The book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can
be achieved. 

It will help business owners, directors and senior managers to develop a successful sales strategy and better understand the people they manage. It covers topics in relation to marketing and how to understand the different types of people you might manage. It can help to improve a reader’s decision-making by making more informed choices. Every chapter is supported by evidence from eminent business people to reinforce the key learning points.

‘This book provides a ‘one stop shop’ for any business to identify where it is in the sales process, how to review its people and improve their performance.’ Kathleen King, Sales Academy and Logistics Manager Antalis 

www.thorogoodpublishing.co.uk/business/details/sales-strategy-for-business-growth

The Mobile Boardroom

The journey for a new business is often complex and arduous and The Mobile Boardroom covers some of the bigger questions and challenges those business owners and senior managers will face. It looks at all the important elements to consider when starting up a company through to running it successfully and making it grow.

Covering all the main commercial areas – strategy, finance, accounting systems, strategic IT management, sales, marketing, production and business growth – as well as general management, non-executive directorship and chairman roles, this guide will take you through everything you need to know to be successful.

‘This book is a powerful way of looking at the best tips to follow when starting, building or selling a company.’ Tim Cobb – Chief Executive - Cobb Media Group

www.thorogoodpublishing.co.uk/business/details/the-mobile-boardroom

Buy Online

These books can be purchased online directly from Thorogood Publishing or from outlets like Amazon.

www.thorogoodpublishing.co.uk/home/search/julian%20clay

www.amazon.co.uk/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=Julian%20Clay

DIGITAL MARKETING for Business Growth

A new book is due out in the spring of 2017 about how to create and deliver the best digital marketing strategy. It helps to demystify the digital marketing process and gives a valuable insight into how to get the best out of your marketing department in relation to digital marketing. 

It covers topics like the power of digital marketing, different digital marketing channels, selling in global markets, creating a marketing-led company and the future of digital marketing. It looks at how you can improve your own brand awareness and focus on what is important to achieve successful digital marketing campaigns. It is designed for people in an existing marketing role and those want a better understanding of how to get the best out of digital marketing.